for Sofitel Riyadh

2024
Brand Identity
Nomenclature
Branded Collaterals
For this Tea Lounge the brief was to bring two cultures together: we drew inspiration from the delicate curves of the Madeleine cake and Opera’s bold costumes, and wove in the rich hues typical of Saudi folk illustrations. The result is a chic yet playful graphic identity, equal parts theatrical and harmonizing, inviting guests to enjoy the performance of Riyadh’s most sophisticated Afternoon Tea.







