Madeleine's - Sofitel Riyadh
2024
Weaving together French café culture and Saudi tradition
COLLATERAL DESIGN
COLLATERAL DESIGN
GRAPHIC DESIGN
COLLATERAL DESIGN
GRAPHIC DESIGN
For this Tea Lounge the brief was to bring two cultures together: we drew inspiration from the delicate curves of the Madeleine cake and Opera’s bold costumes, and wove in the rich hues typical of Saudi folk illustrations.
The result is a chic yet playful graphic identity, equal parts theatrical and harmonizing, inviting guests to enjoy the performance of Riyadh’s most sophisticated Afternoon Tea.







