Madeleine's

Madeleine's

for Sofitel Riyadh

2024

Weaving together French café culture and Saudi tradition

Weaving together French café culture and Saudi tradition

Brand Identity
Nomenclature
Branded Collaterals

For this Tea Lounge the brief was to bring two cultures together: we drew inspiration from the delicate curves of the Madeleine cake and Opera’s bold costumes, and wove in  the rich hues typical of Saudi folk illustrations. The result is a chic yet playful graphic identity, equal parts theatrical and harmonizing,  inviting guests to enjoy the performance of Riyadh’s most sophisticated Afternoon Tea.

Creative

Team

Creative team

In collaboration with
A Common Thread

Thanks to
Alexandra Beggs

About Us

Eloeaz is a creative consultancy specialised in working with brands that have a story to tell.

Founded in 2024 by Nikita Héloïse Harrison. Based in Dubai, working anywhere.

Contact Us

hello@eloeaz.com
+971 58 534 9847

© 2026 ELOEAZ FZC - All rights reserved.

About Us

Eloeaz is a creative consultancy specialised in working with brands that have a story to tell.

Founded in 2024 by Nikita Héloïse Harrison. Based in Dubai, working anywhere.

Contact Us

hello@eloeaz.com
+971 58 534 9847

© 2026 ELOEAZ FZC - All rights reserved.

About Us

Eloeaz is a creative consultancy specialised in working with brands that have a story to tell.

Founded in 2024 by Nikita Héloïse Harrison. Based in Dubai, working anywhere.

Contact Us

hello@eloeaz.com
+971 58 534 9847

© 2026 ELOEAZ FZC - All rights reserved.