Conceived as the city’s most wellness-forward residential project, 25 West reimagines urban living through a lifestyle rooted in longevity, balance, and ease. In a city defined by constant movement, 25 West offers a rare pause, with health minded amenities and experiences designed to integrate seamlessly into daily life.

We developed the brand identity and narrative around the idea of India’s own Blue Zone: a place designed for living longer, healthier, and happier lives. Beyond the visual identity, Eloeaz shaped the project’s voice across client pitches and collaterals, positioning 25 West at the intersection of hospitality, wellness, and luxury real estate.

With interiors by HBA and Jean-Louis Deniot, alongside landscape architecture by Cooper’s Hill, the project brings together a globally recognised creative team to define a new benchmark for residential living in Mumbai.