25 Downtown

25 Downtown

for 25 Residences

2023-present

Creative Direction for Mumbai’s most prestigious luxury development

Creative Direction for Mumbai’s most prestigious luxury development

Brand Identity
Guest Journey Mapping
Guest Experience
Branded Collateral
And more…

We were approached by the 25 Residences group, experts in high-end real estate, to work on a completely unique development in Mumbai. A 5 tower luxury residential project, overlooking the Willingdon Golf Club (Mumbai’s answer to Central Park) and Arabian Sea Views. 

The brief was to do something completely different: pay homage to the city’s Art Deco heritage, while also weaving in traditional Vastu principles and Ayurvedic knowledge. This was Eloeaz’s first full scope project: a delightful labour of love that we can’t wait to see come to life.

Project opening 2030. Architecture by Hafeez Contractor, Interiors & Landscaping by Bill Bensley

Creative

Team

Creative team

Architecture by
Hafeez Contractor

Interior Design & Landscape Architecture by
BENSLEY

Custom Illustration by
Aubrey Kurlansky

Custom Monopoly by
Out of the Shed

Mumbai Execution Partner Rashmi Nayak,
Karishma Shah

Links
25 Downtown

About Us

Eloeaz is a creative consultancy specialised in working with brands that have a story to tell.

Founded in 2024 by Nikita Héloïse Harrison. Based in Dubai, working anywhere.

Contact Us

hello@eloeaz.com
+971 58 534 9847

© 2026 ELOEAZ FZC - All rights reserved.

About Us

Eloeaz is a creative consultancy specialised in working with brands that have a story to tell.

Founded in 2024 by Nikita Héloïse Harrison. Based in Dubai, working anywhere.

Contact Us

hello@eloeaz.com
+971 58 534 9847

© 2026 ELOEAZ FZC - All rights reserved.

About Us

Eloeaz is a creative consultancy specialised in working with brands that have a story to tell.

Founded in 2024 by Nikita Héloïse Harrison. Based in Dubai, working anywhere.

Contact Us

hello@eloeaz.com
+971 58 534 9847

© 2026 ELOEAZ FZC - All rights reserved.